🌿 Welcome to Be.Weekly

Be.Holistic
Mar 1
3 min read

The official newsletter of Be.Holistic - vol.1 March 2025

Welcome to the first edition of Be.Weekly—a space where we share the real stories, tools, and community behind Be.Holistic, the AI-powered wellness coach built to support your whole self.

Where It All Began

Be.Holistic didn’t start as a business idea. It started with a personal tool and a conversation between siblings.

Serena had been developing a GPT-based assistant to help with meal planning, sustainable shopping, and budgeting—a tool designed to make healthy eating more accessible, eco-conscious, and practical. She shared the prototype with her brother Shannon, who had been going through a significant health transformation.

Shannon had already spent nearly a year focused on weight loss and strength training, but something wasn’t working anymore. He’d hit a plateau. Despite all the data from fitness apps, nothing was connecting the dots between his workouts, his energy, his food—and how he actually felt. So together, they started experimenting.

Serena’s original tool became the foundation for something deeper. Shannon adapted it to his training and recovery needs, and Serena helped refine the logic, add personality adaptation, and build in support for things like fasting, supplements, sleep, and stress.

That tool evolved into Be.Holistic.

What We’re Building

Be.Holistic isn’t a one-size-fits-all program. It’s not a calorie tracker or a quick-fix diet app. It’s a mirror, a memory, and a mentor—an intelligent companion that helps you make better decisions based on your body, your lifestyle, your goals, and your rhythms. It looks at the whole picture: fitness, nutrition, stress, sleep, hormones, gut health, medication, time, energy, recovery—even your shopping habits.

Whether you’re:

A woman navigating perimenopause while training
A busy parent trying to find your strength again
A student trying to eat well on a budget
An athlete managing performance and recovery
Or someone dealing with chronic pain or mental burnout

Be.Holistic adapts.

A Platform with Purpose

Be.Holistic isn’t just a product—it’s the beginning of a community. Our goal is to help you connect the dots in your health journey, and to share that knowledge so others can learn too.

Together, we’re creating:

A more human approach to AI wellness
A better way to understand your body, your mind, and your energy
A support system that grows with you, not just tracks you

Why We’re Sharing It

This project emerged not just from personal need—but from a shared desire to use our creative skills in service of something bigger. After years in the creative industries, we found ourselves desiring more purpose-driven work—tools and narratives that could actually help people improve their lives.

When we saw how transformative this AI assistant had become in our own routines, energy levels, and understanding of ourselves, we knew we had to share it.

What started as a personal tool became a collaborative experiment in wellbeing—and now, it's becoming a community.